The United Nations Food Program and partners just launched a video contest in the hopes to virally spread the message to "end child hunger by 2015." What is interesting about this campaign is that it is not tapping into the YouTube community, but rather using new video community platforms like Blip.tv and Ourmedia.org. What's wonderful about this approach is that it taps into the vlog-centric community, allowing posters to more easily post and be viral from their own sites through RSS, rather than always driving back to YouTube. I applaud this method, and it will be interesting to see the results.
But more importantly, please visit their site to find out more details and participate (deadline is December 15th). I know I plan to!
Thanks for your support - we're glad you like our approach. We believe that community outreach is very important to ending child hunger.
And we're really looking forward to your entry too!
Cordelia at
www.fighthunger.org
Ending Child Hunger by 2015
Posted by: Fight Hunger | November 02, 2006 at 05:40 AM
Happy to spread the word! Thank you for creating this wonderful contest...
Posted by: christine | November 02, 2006 at 01:04 PM